Anudder Van

[zlmark]

Photoshopped the 'LOCK & KEY' type. Gold diamond plate by Fantastic Fills via
Signlab.

Mark

[Muts]

Nice...laminated?

[zlmark]

Absotively laminate. Real good decision getting a laminator.
No jobs coming back after customer went through the power washer....
which then becomes sign guys fault.

Mark

[zlmark]

BTW I charged $550. What do you think?
There was also some graphics on the back door.
Mark

[TogaTony]

Our charge for similar project: $690

BREAKDOWN:
Art setup (includes color proofs/mockups) $120
Note: Customer changes/alterations charged at $60/hour add'l.
Output per side: $180 x 2 = $360
(roughly 3 x 4ft area at $15/sqft
Rear door: $90
Output includes Scratchguard.
OPTION: For 2 mil HP clear UV overlam, we add $3/sqft
($72 for sides and $18 for rear door)

Total Materials with art setup: $570
Installation $120
Total job: $690
7% New York State Sales Tax: $48.73
Grand Total: $738.30

Your rate at $550 is a bargain in upstate New York.
Did you charge for the artwork?

Great job!

Tony

PS - Just a thought here....
Did you CREATE the customer's logo?
If yes, we would charge $360 for 'professional services rendered.'
What we call in the trade: Graphic Design.
Then we would deduct the $120 art setup charge for the van lettering.

[zlmark]

Great business approach Tony. As you guessed I left some money on the table.
I will refer to your post more in the future. Pulling a number off the top of
your head is purely ignorant. Got into the job doing a bit more vinyl cuts and
changed my mind a went digital for most everything. Thanks for your
post.

Mark

[zlmark]

also... actually did not create the "AJ" but just put it in a panel. A lot of times
what I do is a one time 'set-up' of $250-300. which does not entitle the customer
to own the art-work, it is what I term a set-up charge. If the customer (and in
this case) says I want the art-work I put the art on a disk for $300.
I look at this like this; a graphic designer would charge around $800. for a
starting logo design. $600. for the set-up and artwork would still be a bargain.
I will pay more attention to the business approach in the future.

Mark

[mattisme2003]

Hi Mark,

I'm curious as to what size of laminater you are using and what brand. I'm going to be purchasing one soon so any suggestions would be appreciated.

Thanks in advance.
-Matt

[zlmark]

Sorry Matt I didn't see this post until now. I have a 40" Royal Soverign
laminator. Made in China but has performed very well for a couple years
now. Would not be without a laminator. Mine was about $4200. as I recall.
RS-1050 if that is still current. It has a hot shoe if you wanted to do some
heat with it but I just do cold lamination all the way. A good selling point
also. No bad PR from prints that got scratched and the customer wants
you to replace the print on his/her vehicle.

Mark

[mattisme2003]

Hi Mark, yeah I totally agree on laminating for vehicle stuff. That's why I'm looking for a laminator as well. I've tracked down a DC4 finally and am in the process of payment and arranging shipment. I've seen some of your work and have followed some of your posts as well; you seem like a pretty cool guy. If you don't mind could you shoot me an email some time? I'd like to talk to you about sign industry stuff regarding the summas.

Thanks